Graphic Designer

What we are looking for:
We are on the hunt for a Graphic Designer to expand our passionate and highly creative internal design team. This position calls for a highly collaborative designer with a creative spark and a keen understanding of marketing communications and brand building in the cannabis space. You must possess the ability to adapt for an industry in constant flux, have some sharp concept ideation abilities, strong communication skills, and the passion and self-motivation to be the best in the business. You thrive with innovative problem-solving — from concept development to production design to high-caliber executions. Your style is diverse and can span across communication touchpoints, from in-store to online, digital, and print. We need someone that knows the rules yet isn’t afraid to push them to their breaking point.

Why you’ll love this job:
The creative challenges are as diverse in medium as they are in demographics, so there is never a dull moment. From the in-store customer journey to digital online touchpoints (and everything in between), this is about as creative as you can get. If we can dream it up, we make it happen — our only limitation on what is possible is ourselves (and sometimes Health Canada). Motif offers the ideal environment for creative brains to thrive, as design and innovation are an integral part of the entire process.

About Motif:
Motif Labs — a licensed cannabis extraction facility in Aylmer, ON — is a rapidly growing company that is thriving in the Canadian cannabis space. With creativity, passion, and innovation at its core, our internal brands have developed into industry leaders. The best part? The momentum has only just begun as we continue to diversify our consumer-goods portfolio.

Primary Responsibilities:

• Execute high-quality creative design in both traditional and digital mediums, while ensuring brand standards are met and maintained, for integrated marketing programs and campaigns, which may include retail, in-store, video content, storyboards, traditional media, ecommerce, websites/microsites, tradeshow, animation/motion graphics, and social media.
• Design compliant packaging for cannabis products and accessories in adherence to strict Health Canada guidelines in collaboration with our internal Regulations team.
• Interpret feedback provided by the Art Director, Creative Director, and/or stakeholders and implement revisions to ensure final product is accurate and consistent with all internal brands.
• Interpret direction derived from both formal and informal creative briefs and requests from concept to completion to ensure all project requirements are met, identifying and communicating any gaps in requirements that prevent them from moving forward in a timely manner.
• Prepare final print and digital design files to be sent to external vendors and internal teams to be executed and distributed.
• Continuously seek out learning opportunities to expand understanding of cannabis retail landscape in Canada and knowledge of cannabis retail customer journeys.
• Actively participate and engage in internal review meetings and brainstorming sessions
• Seek out knowledge sharing opportunities with fellow designers to continuously work towards upskilling.

Requirements:

• Diploma/degree in Graphic Design, or equivalent
• 4-6 years of design experience in a similar role, preferably in a corporate or agency environment
• Well-rounded portfolio showcasing strong, innovative creative ideas and an excellent understanding of different communication spaces, mediums, and approaches.
• Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office (Word, PowerPoint)
• Knowledge and understanding of brand development and print and digital production
• Digital-first: A solid understanding of digital production, motion design, and image manipulation is a significant asset. This role requires strong skills in both Photoshop and After Effects.
• Time management: You can manage your time, hit deadlines, and be on time for meetings, all while juggling multiple projects.
• Team player: You are positive, collaborative and a contagious spirit who works well with others and is eager to learn.
• A strategic thinker that works well independently and as part of a core team.
• Communicator: You can communicate well and get your ideas across.  You have strong professional interpersonal communication skills, in-person and via email and Teams.
• Detail-oriented: You work pixel-perfect, are highly detail-oriented, and have an excellent feel for typography and layout.
• Innovator: You don’t believe in the status quo and you like to make things happen.
• This role will be flexible for working from home, but the ability to come to site for meetings on occasion is preferred.

Additional Assets:

• Experience in cannabis, alcohol, or related industries
• Retail packaging experience, especially in the cannabis industry
• Basic understanding of design accessibility practices

Reports to: Art Director

Motif Labs is an equal opportunity employer and welcomes applications from individuals with disabilities. Accommodations are available upon request for candidates participating in the selection process.