Brand Marketing Associate, Heavy Commercial (Hybrid role based in our St. Thomas, ON office)
Shape the Future of Marketing with Masco Canada!
Are you a driven marketing professional eager to bring bold ideas to life? Join our team as a Brand Marketing Associate, Heavy Commercial in the Delta® Commercial business at Masco Canada. In this hybrid role, based in St. Thomas, ON, you will create impactful marketing materials, write compelling customer-facing communications, and drive Delta Commercial’s brand awareness in the construction industry. Be part of a company that values creativity, collaboration, and growth. Explore the role details below and take the next step in your career journey!
What You’ll Do:
OVERSEE ALL NEW PRODUCT LAUNCHES
- Project manage all product launches from beginning to end
- Determine commercialization plan for new product launches & product changes; launch action plan
- Represent Marketing at all PMO meetings and New Product Launch meetings
- Work with product management to create new product webinars where needed
- Responsible for product launch materials, including sales samples, new literature, new photography, website updates
- Collaborate with Marketing Operations Associate to create podded samples & distribute all launch materials across the US and Canadian markets
CREATION OF MARKETING MATERIALS FOR NORTH AMERICA
- In alignment with Delta Commercial strategic initiatives, develop and copywrite marketing collateral, such as brochures, sell sheets, flyers, and presentations for US and Canadian markets
- Develop all marketing materials to support national and regional trade shows: e.g. banners, sell sheets and promotional flyers
- Create wholesaler marketing materials such as co-branded brochures, counter mats, posters and POP displays
- Work with internal and external designers on all marketing materials
- Work with Marketing Operations Associate to distribute all marketing materials across the US and Canada
MANAGE AND CREATE CUSTOMER-FACING COMMUNICATION
- Responsible for all communication to US and Canada rep agencies, channels, and end users, including email communication and trade portal announcements
- Work with internal and external designers to develop and create all advertisements to go in publications and e-newsletters, send any follow-up emails to leads generated, update UTM KPIs
- Work with a Creative agency to create, plan, and develop social content for all social media channels, including LINKED IN, Instagram and FB
- Work with product management to create customer event sales presentations
- Oversee Google ads: creation, placement, spend allocation, and KPI tracking
- Develop and write case study stories for website and PR amplification
- Work with consultant and external designer to create CEU courses and oversee communication and delivery platforms
- Build strong relationships with internal and external designers and agencies
PRICE BOOK DEVELOPMENT FOR CANADA AND THE US
- Lead the development of Pricebook production with product management, internal and external designers, and Marketing teams
- Oversee the editing process in Pageproof, and ensure all deadlines are met
- Coordinate compliance & legal reviews
- Own the design, overall look, and feel of photography placement
OTHER DUTIES REQUIRED
- Assist in any operational duties as required for all customer events and tradeshows (ex. help with venue research & bookings)
- Responsible for staying within budget as set forward by Senior Marketing Manager
- Assist in market research to help develop marketing plans; including competitor analysis, market trends analysis
- Back-up for Marketing Operations Associate
- Key positioning and messaging analysis and review
What You’ll Bring:
- Bachelor’s degree with emphasis on Marketing, Advertising, or Communications
- 3-5 years of progressive marketing experience with an emphasis on content development
- Proficient Microsoft suite of products
- Experience in leading marketing collateral projects
- Knowledge of the construction industry as an asset
- Solid strategic and execution skills
- Experience with trade (B2B) and ecommerce channels
- Must be able to communicate effectively at all levels of the organization and with our customers
- Outstanding project management and organizational skills, with the ability to manage multiple projects and meet deadlines
- The ability to multi-task in a fast-paced, changing environment and prioritize multiple, often competing priorities.
- The ability to travel within Canada and North America.
What we offer:
- Competitive compensation & reward plans
- Defined Contribution Registered Pension Plan (Optional) with employer matching
- Deferred Profit-Sharing Plan (DPSP)
- Benefit Insurance coverage from Day 1 (Health, Dental, Travel Insurance)
- Employee Assistance Program – a platform to help you be happier and healthier and perform your best through health and wellness resources.
- Employee Store, Employee Purchase Program, Dell Discount Program, Goodlife Fitness Discounts, and more!
- 2 Paid Volunteer days for opportunities to support the communities we live and work within
- Masco Canada believes that education leads to self-improvement and recognizes that the skills and knowledge of its employees are critical to the success of the organization through our educational assistance program.
- Mentorship Program – join and become a Mentee, Mentor, or Both!
- Committees – Wellness Committee, Masco United (DE&I Committee), Philanthropy Committee
- Employee Resource Groups - EmpowHer and Book Club!
Who We Are:
Masco Canada delivers innovative water solutions to the building and home improvement markets in Canada. We have been inspiring Canadian homes, communities, and lives for more than 100 years. Throughout this journey, our business has remained steadfast in its commitment to strong values and dedicated individuals, striving to enhance the well-being of our team members, customers, and communities alike. With over 600 employees, our diverse and talented workforce drives our continued success and impact.
To learn more about Masco Canada, visit www.mascocanada.com
Company: Masco Canada
Masco Canada (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.