Trade Marketing Manager

 

Trade Marketing Manager

REMOTE - CDN CITIZEN, WORK PERMIT/PR HOLDERS ONLY, ONTARIO, CANADA .
FULL-TIME . NOVEMBER 25, 2022

Description

Introduction
The Trade Marketing Manager will develop and execute best in class trade strategy, create programming and support tools that align to marketing objectives to help drive sales in Retail, e-commerce and Key Account channels.
 
Company
Motif Labs is a licensed cannabis extraction facility located in SW Ontario. Motif has 3 top-selling internal brands BoxHot, Floresense and Debunk. As well as operating a business-to-business enterprise, offering toll processing and contract manufacturing serviced to Licensed Producers (LP’s) and 3rd Party Brands. Motif is experiencing significant growth and we are seeking dynamic and professional individuals to join our team.?Motif prides itself on Integrity, Collaboration and Quality, and these core values are at the center of everything we do. 
 
Position Overview:
•      Develop & execute best-in-class trade strategy, programming and support tools that align with marketing objectives to help drive sales in the Retail, E-commerce and KA channel;
•      Build & develop holistic Omni-marketing strategies for retailers across Canada that find a win-win strategy to achieve retailers’ goals and business goals;
•      Collaborate and get alignment with key stakeholders (i.e: marketing, sales, creative, retailers, KA, etc);
•      Ability to create new opportunities based on retailers' and partners' feedback and direction;
•      Owns the planning and execution of customers initiatives;
•      Creates strong partnerships with sales, marketing and creative to develop tools;
•      Oversees and tracks the execution of trade activities within budget;
•      Create consumer-facing tools to support the marketing and sales team such as retail tools, displays, etc.
•      Work closely with the customer digital media team to identify opportunities to drive awareness with consumers in-store;
•      Cultivate programs that ensure products sell in-store;
•      Management of buyers for trade materials and depletion with the sales analysis;
•      ROI analysis of trade tools and performance tracking;
 
 
Qualifications:
•      Consumer Packaged Goods (CPG) background
•      5+ years of experience
•      Marketing or business education.
•      Experience leading direct reports
•      Strong digital knowledge
•      Strong analytical skills
•      Strong knowledge of the consumer industry
•      Ability to think critically and creatively

WORKING CONDITIONS (REMOTE):
This is a REMOTE role but requires you to be eligible to work for any employer in Canada and must possess the necessary work eligibility documents (i.e. open work permit, permanent residency, Canadian citizen).  

NOTE: All candidates are required to pass a criminal background check and provide a copy for employment at Motif. We thank all interested candidates. Only those whom we have selected for an interview will be contacted.


HOW TO APPLY: 
YOU MUST submit your resume and cover letter to Motif Labs careers page at: www.motiflabs.ca to be considered.
 
Don’t meet every single requirement? 
At Motif we are a diverse and inclusive workplace and dedicated to maintaining this culture, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or any of our other roles.  

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