Marketing & Graphic Design Specialist

Location: St. Thomas, Ontario
Position Type: Full-Time, On-Site

About TagsforHope

TagsforHope is on a mission to build the world's leading pet-accessories fashion brand. At the heart of our growth is marketing: understanding our customers, telling stories they love, and crafting experiences that build loyalty and excitement both online and in person.

We are looking for a uniquely skilled individual who is both a marketer and a designer. This role is ideal for someone with a strong graphic design background who can also manage all facets of marketing for our brand.

Why This Role Matters

This isn't just another marketing job, it's a chance to lead the creative and strategic engine behind a brand with purpose. You'll be responsible for building and executing our entire marketing program, from designing eye-catching assets to launching high-impact campaigns that drive growth and loyalty.

Your work will help position TagsforHope as a leader in the pet accessories space, enabling us to reach more people and pets around the world, raise more funds, and ultimately help more animals in need. With every campaign and creative touchpoint, you'll be spreading joy, safety, and hope, turning everyday moments into meaningful ones for pets and their families.

What You Will Do

Strategy and Planning

• Research customer behavior, trends, and competitors
• Build integrated marketing strategies across social, email, web, packaging, and retail

Digital Campaigns

• Plan, execute, and optimize paid ad campaigns on Meta, Google, and TikTok
• Write concise, compelling copy and create high-converting landing pages and email

Graphic Design and Content Creation

• Design digital assets including ads, emails, social graphics, and landing pages
• Create artwork for packaging, box inserts, signage, and in-store displays
• Design UI/UX elements for our website and online store
• Capture and edit simple product photos and short-form videos as needed

Brand Experience (Online & Offline)

• Develop memorable unboxing experiences and branded packaging
• Collaborate on in-store displays and fixtures for retail partners

Collaboration

• Work closely with product, operations, and customer service teams to align brand messaging
• Partner with content creators to plan and execute engaging media

Performance & Optimization

• Monitor key marketing KPIs and conduct A/B testing
• Refine campaigns for ROI and deliver actionable insights and reports

What We're Looking For

Must-Have Technical Skills

• Expert-level proficiency in graphic design tools such as Adobe Creative Cloud (Illustrator, Photoshop, InDesign) or equivalent

• Hands-on experience with Meta Ads Manager, Google Ads, and Klaviyo

• Working knowledge of business analytics tools (e.g., Google Analytics, SEO platforms, or similar)

Must-Have Soft Skills

• Strong storytelling ability both visually and in writing

• Detail-oriented and organized project manager

• Proactive and collaborative mindset with a focus on customer impact

Preferred Background

• Degree or diploma in Graphic Design, Marketing, Communications, or a related field
• Previous experience at a similar position

The Perks

• Competitive Salary & Benefits: Above industry average for your talent and work.
• Professional Growth: Learn something new every day and challenge yourself
• Flexible Schedule: Balance work and life with ease.
• Pet-Friendly Office: Bring your furry co-worker along or hang out with your colleague's pets
• Snacks & Vibes: Enjoy a fully stocked snack room and premium coffee
• Meaningful Work: Your work directly supports a mission that helps animals in need. Feel great about what you build every day.

How to Apply

Help us in the application review process by including the year TagsforHope was founded at the top of your application or cover letter.

Apply by clicking the 'Apply To Position' button on the job post.

Your application must include:

• A link to your portfolio at the top of your cover letter (required)
• Cover letter introducing yourself and your background
• Your resume

EEO Statement

TagsforHope is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workforce from different backgrounds and perspectives, ensuring a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

We thank you for applying. Please note that only candidates considered for the next steps in the hiring process will be contacted.

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