Marketing Manager

We think every breath is as important as the next. That’s why we create better systems to improve the air around you, producing healthier environments for happier families. With quality air comes quality care.

About Airia

Airia Brands inc. is part of the Zehnder Group AG, Switzerland a global leader in creating energy-efficient solutions for a healthy and comfortable indoor climate. Airia is the market leader in the manufacture and marketing of residential and commercial HVAC solutions including HRV (Heat Recovery Ventilators) and ERV (Energy Recovery Ventilators). We refresh the indoor air you breathe and exhaust the stale air for a healthier home environment. Our ERV/HRV products are marketed under the Lifebreath brand name. Visit our website at www.lifebreath.com.

About Zehnder America

Zehnder America Inc. provides superior quality ventilation solutions to promote comfortable, healthy, and energy-efficient indoor living for the high-performance housing market. Zehnder America is an innovative leader in the (H)ERV market and uses European designed products that are manufactured in the US. Visit our website at www.zehnderamerica.com

Marketing Manager

In this position the Marketing Manager will support both Airia and Zehnder America ventilation products. We are seeking a highly self-driven, motivated Marketing Manager that will be responsible for managing the direction of the marketing activities and strategy, implement the annual marketing plan, execution of external facing communications, design marketing programs and promote the organization and its products. This position is located onsite at Airia in London, ON.

Essential Duties and Responsibilities:

• Driving innovation and staying ahead of industry trends within marketing strategies and campaigns.
• Collaborate extensively within the sales team and across departments to ensure a unified approach.
• Develop and execute brand strategy and e-strategy.
• Discuss and define market needs with sales, analyze market trends, understand customer behavior and chal-lenges, and translate into corresponding marketing communication focus.
• Effectively developing and executing comprehensive marketing strategies that align with values and business objectives.
• Manages the marketing budget and contributes information and makes recommendations regarding budget priorities and expenditures, cost control measures.
• Develops and executes a variety of corporate communications resources and public relations efforts such as writing news releases, media relations materials, presentations, and internal communications.
• Manages and responsible for product launches.
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
• Manages the planning and implementation of special events, trade show, seminars.
• Ensure consistency of marketing graphics and quality (layout, editing, style, appearance).
• Keeping abreast of the latest market conditions.
• Create and manage content for the company’s social media, emails, and website, other forms of digital com-munication.
• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
• Some travel as determined by demand, supports business in Canada and US.

Qualifications/Skills/Experience:

• Degree in Marketing, Communication, or similar relevant field.
• Minimum 5 years related experience in corporate communications, public relations including a minimum of 2 years in a leadership role.
• HVAC and ERV/HRV and technical experience is preferred.
• Proven track record in developing and implementing marketing communication strategies.
• Organizational skills to assist in the planning and developing of marketing programs.
• Ability to manage and motivate teams.
• Leadership capacity.
• Team-player with innovative, analytic, and solution-oriented way of working.
• High degree of success and goal orientation.
• Entrepreneurial thinking and action, high implementation and result orientation.
• Strong marketing and customer orientation.
• High computer skills (Email; MS Office Applications-Word, Excel, PowerPoint, digital tools (Apps, Social Media, Adobe, Access).
• Superior accuracy and proficiency.
• Ability to take initiative and problem solve.
• Constant attention to detail often competing demands.

How to Apply: Applicants are invited to submit their resume by email to dbear@airiabrands.com.

We thank all applicants; however, only the most qualified candidates will be contacted.

Reasonable accommodations are available for applicants with disabilities throughout the recruitment process. If you are selected for an interview and require accommodations for interviews or other meetings, please advise Human Resources.

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