Activation Marketer
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Job Description:

Activation Marketer (New Health Care Company)

3M is establishing two?industry-leading companies, creating value through the spin-off of its Health Care business, while 3M will continue to be a global material science leader, focusing our innovation to win in favorable global megatrends and attractive end markets. This new Health Care Company will be a leading global diversified health technology company with:???  

• Proven category leadership  
• Exposure to attractive end-markets  

• Innovation mindset driving improved patient outcomes  
• Collaborative customer relationships  
• Deep global regulatory experience  
• Operational excellence and strong cash flow  
• Strong sales growth and profitability with significant recurring sales  

We expect the creation of the two companies will be completed by the first half of 2024. For now, we will continue to operate as one global company. This role is positioned to drive the success of the "New Health Care Company”.  

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

• Develop deep understanding and critical needs of the Canadian Surgical market segments (including Surgery Centers) and its customers. This includes surgeon, OR Manager, OR buyers, OR Nurses, Anesthesiologists, Anesthesia Technicians, and other OR supporting roles.
• The Surgical Portfolio in Canada comprises of the following product groups:
• Incision Management
• Temperature Management/ Patient Warming
• Patient Preparation
• Actively contributes to the development and execution of all elements of the Marketing Plan.
• Lead activation of USAC marketing campaigns in the Surgical Portfolio while managing the local marketing calendar.
• Performs complex analysis on market, customer, competitor trends and suggests shifts in campaigns based on tracking marketing plan metrics.
• Use data analytics and market insights to prioritize marketing activities while aligning with USAC marketing plans.
• Coordinate with internal (Canada and US) and external teams in the development and execution of integrated brand and/or product marketing campaigns, promotion activities, digital marketing, and pricing promotions.
• Localize content for the Surgical Solutions sales team and provide input to the content creation and digital conversion.
• Provide insights to USAC leadership on Canadian customers, buying organizations, tender and RFP process, market needs, competition, reimbursement in Canada and social media nuances.
• Analyze and develop pricing strategies based on customer and market insights. Manage internal and external communication regarding product, business, and market information.
• Collaborate with Portfolio Marketing team to develop demand plans and inventory management.
• Work collaboratively with respective Portfolio Marketing, Integrated Marketing, Marcomm, Campaign Marketing, Medical Education, Sales Team, Clinical Specialists, Medical Liaison, Distribution Leads, Contracts and Application Engineers to execute new product launches in Canada for optimal commercialization and market impact.
• Manage and report on marketing spending for the Surgical Solutions segment in Canada.

Your Skills and Expertise 
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher from an accredited university
• Seven 7 years of experience in Business to Business (B2B) Marketing in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Digital Marketing experience
• Knowledge and experience with the theories and practices of one or more disciplines such as digital, business/market development, branding, Medical Education, standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, price optimization and analytics, sales processes, customer insights, etc.
• Experience working in the Canadian Health Care system.
• Experience with Microsoft Office, and willingness to learn SAP, PowerBI, Tableau, and Salesforce

For current employees, internal transfer restrictions may not apply. For more details, contact your local recruiter/HR team.

Work location:

• Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)

Travel:In this role, you will be required to travel approximately 10% or less of the time, which may involve overnight stays. A valid driver’s license is required.

Relocation Assistance: Is not authorized

3M Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We work to reflect the diversity of our global customers, suppliers and channel partners, and build on each individual employee’s abilities.

At 3M, we know that inclusion is the key to unlocking the power of our diversity. An inclusive culture is one that supports and appreciates differences, and provides fair and equal opportunities for everyone. It’s a place where people realize they are respected for their whole and unique selves, and that they belong. Inclusion leads to engagement, which in turn fosters the collaboration, creativity and innovation that drive long-term growth – for 3M as well as for our people and our teams.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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