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Territory Manager (Ontario) – Full Time, Permanent

by Lifebreath (Airia Brands Inc.)

Position Type: Full-time
Location: London, ON
Date Posted: Jan 13, 2024
Lifebreath (Airia Brands Inc.)

Job Description


Territory Manager (Ontario) – Full Time, Permanent


Airia Brands Inc. is seeking a highly self-driven, motivated sales hunter, who will generate new business and grow existing accounts. The Territory Manager, ideally located in Ontario will have expertise in Indoor Air Quality products. As a Sales Champion for Airia, you will play a vital role within our sales organization.

In this position the Territory Manager will be responsible for developing and maintaining effective sales programs designed to achieve corporate sales and gross margin objectives. This includes regularly scheduled account reviews for previous sales, new business opportunities and monthly forecasting. The Territory Manager is the primary contact with current and potential customers and is accountable for our reputation. They must be knowledgeable and able to provide a service to customers on all aspects of our products. This position will have significant travel as determined by demand and opportunity for new business. Travel will be in Canada (mainly Ontario Territory and Atlantic Territory) and USA, determined by demand and can change based on company goals and market dynamics.

Essential Duties and Responsibilities

  • Responsible for developing and maintaining strong customer relations/loyalties by making regular sales calls to established customers; resolve issues and document procedures with internal and external stakeholders
  • Design effective marketing strategies and sales campaigns to generate sales from new and existing customers; ensure all sales goals/targets are met
  • Participate in home shows, industry groups, seminars, development of strategic partnerships
  • Identifying specific applications for company’s products and target active and potential customers; determine if company’s products can be incorporated into customer product/service programs
  • Maintain an up-to-date product book by customer containing prices, delivery terms, special arrangements and active quotations. Assist management in developing and monitoring budgets by collecting and analyzing sales, gross margin and product mix (monthly and YOY)
  • Keeping abreast of the latest market conditions, product and price changes building code changes, heating, ventilation and air conditioning equipment
  • Significant travel as determined by demand and opportunity for new business


  • In depth knowledge of company’s products, their applications and limitations, inherent cost/price, structures, acquired through several months of on-the-job training and upgrading courses
  • Learning ability to acquire and apply a knowledge of the persuasive techniques of selling and to become familiar with products and technical expertise regarding installation and operation
  • Ability to interpret financial and sales data – financial statements, calculation of gross margin, analyze which sales /marketing techniques are most effective and why
  • Excellent interpersonal and communication skills to influence people in their opinions, attitudes or judgement about the company’s products; goal oriented, likeable and inspiring leaders
  • Develop presentation skills for seminars and wholesalers’ meetings (communications)
  • Good organizational skills to plan and coordinate marketing and sales efforts
  • Previous experience increasing both sales and gross margin within multiple organizations – must be able to illustrate previous state, milestones, kpi’s, drivers, tactics, learning, results, new targets, engagement and win/wins
  • Subject to all types of deadlines, both regular and predictable and those resulting from special requests or during peak periods; must be able to respond in a timely fashion to customer requests/demands and to internally determined requirements
  • Driving automobile for local and long distance sales calls (distance and time varies considerably from week to week)
  • Constant attention to detail often with numerous interruptions and competing demands
  • Creative abilities are important in the sales function, especially in attracting new customers and in devising new applications for the company’s products; providing new product ideas and improvement of current products
  • Community college diploma with specialized business/marketing
  • Minimum of 5 years of relevant practical experience in ventilators and building technology and sales
  • Delivers results
  • Ability to take initiative and problem solve


  • Competitive compensation and a comprehensive benefits package
  • Being part of a multinational market leader
  • We take great pride in our first-class team and open-door approach at all levels
  • Growing company
  • Focus on continuous innovation

How to Apply:

Please send resume to Human Resources Manager, Darlene Bear at

We thank all applicants; however only the most qualified candidates will be contacted.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you are selected for an interview and require accommodations for interviews or other meetings, please advise Human Resources.

Interested? We'd love to hear from you