E-Commerce Marketing Associate

Job Description

We are hiring an E-Commerce Marketing Associate in our Mississauga, ON location!

The E-commerce Marketing Associate will be responsible for co-developing, delivering and executing our e-commerce marketing and customer experience strategies. This role will be part of our Marketing team, while working very closely with our e-commerce business development team. This individual will value creativity and have a passion to delivering the best online shopping experience, and growing our share within the e-commerce channel. We are looking for an E-commerce Marketing Associate help build strategy, create, manage and grow our campaigns on all e-com platforms. Other responsibilities will include analytics and brand protection activities.

2.0  Primary Responsibilities & Duties:

1. E-Commerce Campaign Management (35% Workload)

2. E-Commerce Data Analytics (35% Workload)

3. Online Experience Management (15% Workload)

4. Brand Protection (15% Workload)

Health & Safety:

Compliance

Quality:

5S:

Qualification:

Educational Requirements:

Additional Skills / Knowledge Requirements / Other:

Masco Canada (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Apply

• Develop e-commerce digital campaign strategy for online partners like Amazon, Wayfair, Canadian Tire, Home Depot etc.

• Execute strategy, create and manage campaigns and promotions. Perform daily, weekly and monthly optimizations based on the performance of the account and the business goals.

• Develop and manage dashboards, to track results throughout a campaign’s life cycle focusing on business specific KPI’s like CPC, RoAS, NTB, CAC,

• Regularly share campaign data findings to cross-functional teams for omni-channel redeployment.

• Perform ongoing keyword discovery, expansion and optimization as well as ongoing ad copy development, performance assessment, and testing/optimization.

• Analyze all e-commerce sales, including Share, Cross Category Drivers, Basket Analysis, Product/Category Trends, Price Elasticity, etc like market basket analysis, purchase behavior, alternate purchase etc. and share with cross-functional teams

• Fully utilize tools including Edge by Ascential to provide thorough inputs on market share, product performance, competition on Amazon 

• Management and evolution of consumer journey mapping, consumer targeting, communications and analysis

• Provide recommendations on opportunities identified based on the business goals and performance

• Work closely with in-house onboarding specialist to understand sku activation/modification process online by customer

• Review active catalog across e-commerce regularly and make/suggest content enrichment changes required

• Partner with business leaders and external partners to resolve consumer experience friction points and technology errors to improve consumer experience, conversion and accuracy of data

• Manage the relationship with Bazaarvoice and the strategy for responding to questions, ratings and reviews

• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand, for adoption into the Online Experience enhancement strategy

• Perform regular MAP and reseller monitoring using tools such as PriceSpider/Prowl and report on/respond to violations

• Create a dashboard for tracking against brand protection KPIs

• Assist with the development and administration of e-commerce sales policies and reseller applications

• Maintain a safe workplace

• Wear Personal Protective equipment as required on the shop floor

• Comply with the company policies and OHSA (Occupational Health & Safety Act)

• Follow safe work and lockout / tagout procedures as required

• Report unsafe conditions as soon as possible

• Ensure compliance with the Masco Canada Product Compliance Management System

• Follow all area work instructions and procedures in order to ensure quality standards are adhered to

• Report any potentially defective or damaged products or packaging to the quality dept and the supervisor

• Ensure your work area is maintained at required daily 5S standards

• Correct any deviations from 5S standards immediately

• 2-5 years experience in successfully creating and managing campaigns on platform like Amazon, Wayfair etc

• Bachelor’s degree required; emphasis on marketing, advertising or business preferred

• Deep understanding of bidding strategies, online campaigns management, sales drivers and performance deliverables, MAP monitoring

• Proficient with Microsoft Excel and Power point

• Experience with online systems such as PriceSpider/Prowl, Edge by Ascential, Amazon Vendor Central, etc

• Ability to work cross-functionally and with a wide range of employees with different skill sets

• Excellent organizational, interpersonal, and communication (written and verbal) skills

• Ability to navigate data and leverage analytics to make decisions

• Understanding of cross-channel attribution, media math, digital creative production, ad serving, etc.