| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | Mar 11, 2024 |
Job Description
Marketing Automation Specialist (Hybrid)
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
Marketing Automation Specialist
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a Marketing Automation Specialist supporting our Transportation & Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Developing the strategy and architecture for MA campaigns based on marketing priorities, target persona insight, customer journeys, industry trends and best practices that help drive lead nurturing, engagement and sales enablement/conversion
- Implementing scalable, repeatable and comparable methods of measurement and performance tracking of Marketing Automation campaigns
- Ideating controls on all data inputs and outputs related to enterprise marketing automation platforms to drive data cleanliness
- Ensuring MA related activities adheres to corporate guidelines and laws around contact capture and communication (GDPR, CCPA)
- Building web form or landing page strategy and architecture for globally led priorities (i.e., contact us, ask an expert, sample/demo request, list signup, gated content)
- Advocating for end-users across contact and lead generating touchpoints to drive a relevant and differentiated customer experience
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor's degree or higher (completed and verified priot to start)
- Three (3) years in digital marketing and lead management experience in a private, public, government or military environment
- Three (3) years of marketing automation combined experience with systems such as Eloqua, Pardot, Marketo, and/or other systems
Additional qualifications that could help you succeed even further in this role include:
- Proven experience working with Eloqua and Salesforce
- Understanding of data privacy and anti-spam legislation
- Experience in B2B digital marketing?
- Ability to easily transition from high-level strategic thinking to creative and detailed execution
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Customer journey mapping and marketing system utilization experience
- Industry Marketing Automation knowledge and best practices
Work location:
- Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)
Travel: May include up to 10% domestic/international
Relocation Assistance: Not authorized
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M_Canada or @3MNewsroom.3M Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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