Senior Marketing Manager

Senior Marketing Manager

Purpose: This role will be responsible for managing a team of marketers with a key focus on building, executing, and reporting on digital marketing and branding  campaigns that effectively and efficiently generate sales leads at scale.

This role requires a strong marketing technology background, project management skills and a deep understanding of digital marketing. 

RESPONSIBILITIES INCLUDE:

PEOPLE MANAGEMENT AND TEAM LEADERSHIP         

• Accountable for overall leadership and operational excellence of the Marketing Operations team including quality, efficiency and effectiveness of work, and internal group processes and performance
• Help team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives
• Keep the team organized! Develop overarching project trackers that include all production-related projects to keep the team on track. Along with this, recommend and implement process improvements to enhance agency relationships and functional team effectiveness
• Coaching and oversight of team members, including guidance for career and skills development

BRANDING AND COMMUNICATIONS PROGRAMS AND PROJECT MANAGEMENT

• Develop and deliver short- and long-term marketing, branding and communications strategies
• Accountable for driving strength and awareness of the Trudell brand globally
• Ensure all marcomm offerings conform to brand identity and conduct ongoing brand management
• Ensure consistent branding and messaging across all internal and external communications
• Execute the implementation of the marketing strategy including: campaigns, events, web, advertising, rich media, digital marketing, social media, sales tools and PR
• Ensure that the annual business planning calendar is developed and maintained regularly throughout the year
• Work closely with Product Managers and Regional Marketing teams to convert product value propositions into effective sales enablement materials
• Lead in driving projects to completion from both production, execution and implementation perspectives

MARKETING TECHNOLOGY SOLUTIONS

• Maintain and grow our marketing technology stack (Salesforce.com ecosystem) supporting customer (HCP, end-users) retention and acquisition capabilities
• Act as marketing technology stack subject matter expert defining the marketing technology roadmap and support training of the Marketing, and Sales teams on new technologies to drive internal adoption and utility
• Work with internal IT, and Compliance teams to flush out marketing technology implementation strategy that aligns to global and local requirements
• Implementation of digital customer acquisition tools and solutions in core markets and associated analytics

MEETINGS AND EVENTS MANAGEMENT

• Manage tradeshow opportunities on a global, regional and national level.
• Ensure that all events and meetings are within budget

RELATIONSHIP MANAGEMENT

• Manage and maintain ongoing relationships with vendors, agencies, consultants and the media for communications initiatives and technology implementations
• Manage marketing budget and work with cross-functional team members to execute campaigns
• Build and manage a calendar for marketing programs to provide transparency for, and create alignment with, key stakeholders

HEALTH AND SAFETY

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS:

• University Degree in Business, Marketing, Sciences or equivalent
• Minimum of 10 years’ experience in building and supporting marketing branding  and demand generation programs
• At least 5+ years’ experience in leading / managing teams
• Proven experience and knowledge in establishing sales enablement programs that deliver to customer acquisition and revenue goals
• 5+ years of full time Marketing experience in a medical device or pharmaceutical setting with thorough understanding of all sales cycle stages
• A growth-focused mentality; always looking to improve results and know how to move quickly. Ideal candidate thrives in a collaborative environment
• Strong business acumen, with ability to understand how various parts of the business interconnect, to make smart marketing decisions and achieve business goals and objectives
• An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work
• Strong knowledge of marketing technology ecosystems and platforms - a minimum of 8-10 years experience in digital marketing technology (CRM / Acquisition)
• Proven working experience in leading Salesforce.com CRM, and B2B (Pardot) / B2C (Marketing Cloud) Digital Marketing automation projects
• In-depth understanding of the typical use cases of Digital Marketing Platform implementations
• Empathetic team player with strong interpersonal skills
• Highly motivated individual who thrives in a fast-paced remote team environment and exhibits founder’s mentality
• Excellent communications skills with the ability to distil integrated marketing campaigns into clear goals and objectives for the business
• Strong project management skills, excellent organizational skills, high level of attention to detail
• Ability to multitask, manage competing priorities and conflicting agendas

How to Apply

Email
hr@trudellmed.com

• Include a résumé and cover letter which includes the job title
• Use Microsoft Word .doc or .rtf formats
• Include the job title and your name in the title of both Word documents
• Include the job title in the Subject line of your email

Mail
Human Resources
Trudell Medical International
London, ON  N5V 5G4
Canada